Published in 7 countries, this cross-channel brand campaign reached print, web, social, and OOH audiences. US print insertions, numbering over 380, ran in Vanity Fair, The New York Times, the New Yorker, People, Details, and more. In Japan, ads ran in Vogue, Burtus, Elle, Crea, and Sense. Out of home campaign ran in Italy, Australia, and Japan. Placements included train station dominations, bus shelters, mall digital boards, and large digital boards in Shibuya, Tokyo.
Creative Lead: Katy Kennedy | Photographer: Annemarieke Van Drimmelen