Published in 7 countries, this cross-channel brand campaign reached print, web, social, and OOH audiences, including Shibuya, Japan. Global print insertions numbered nearly 500, appearing in Vanity Fair, The New York Times, Vogue, Elle, and more. Shot in the streets of Buenos Aires, this campaign aimed to capture the inherent link between reading and travel.
Creative Lead: Katy Kennedy | Photographer: Annemarieke Van Drimmelen