This shoppable dorm room popup was built on 10 college campuses across the country at back to school season. Because 75% of college students show up on campus still needing to buy at least half of their college life essentials, we aimed to make it as easy as possible for these Amazon customers to find inspiration and solve their needs for campus living. Students could scan the smile code located on event signage to reach the onsite shop-the-look landing page. Print give-aways, digital traffic drivers, email marketing, and radio ads rounded out the campaign package.
Can we actually build life-size dorm room popups on the same day on ten college campuses all across the country? The answer is yes, and the campaign is called, Dormcore.