kindle travel — KATY KENNEDY

HAVE KINDLE WILL TRAVEL, DESTINATION: PERU

What’s the ultimate travel companion for the adventure traveler? Why Kindle of course. This ranks as one of my most rewarding campaign challenges—hiking the Inca trail to Machu Picchu at the end of the rainy season. Our crew had the place to ourselves, which was magical.

CAMPAIGN DETAILS
This leg in the larger Have Kindle Will Travel campaign was targeted at the adventure traveler who needs to pack light. The challenge was to show Kindle as an essential item to include when you only have room for the essentials.The small team that included the photographer, the model, and myself, traveled for 3 days through the Andes to capture the true nature of travel and the benefits of a digital reader travel guide. Assets folded into the larger digital, print, and OOH campaign and served specifically in a digital partnership with Condé Nast Traveler.

Have Kindle Will Travel, Peru

HAVE KINDLE WILL TRAVEL, DESTINATION: PERU

CREDITS Creative Lead: Katy Kennedy Photos: Ill Gander

CREDITS
Creative Lead: Katy Kennedy
Photos: Ill Gander