From Bangkok to Cartegena, Banff to Istanbul, I sent photographers to 20 different locations around the world to bring back images that drew from the connection between traveling and reading. The resulting print, social, digital, and OOH campaign ran in the US, the UK, and Japan with over 250 print insertions in The New York Times, Travel + Leisure, Details, Harpers Bazaar, Vanity Fair, and more.
As the surge in travel photography was just taking off on IG, I launched a 360 campaign that celebrated the connection between travel and reading. I sent photographers all over the world, and they brought back amazing visual stories that came to life across digital, social, print, experiential, and OOH.
CAMPAIGN DETAILS
From Bangkok to Cartegena, Banff to Istanbul, I sent photographers to 20 different locations around the world to capture the connection between travel and reading. The resulting print, social, digital, and OOH campaign ran in the US, the UK, and Japan with over 250 print insertions in The New York Times, Travel + Leisure, Details, Harpers Bazaar, Vanity Fair, and more. Digital and print out of home ran in the EU, including a large digital installation in London’s Waterloo Station. After running for two years with ongoing content updates, the campaign culminated in a gallery art show and charitable benefit.
THANKS TEAM
Creative Lead: Katy Kennedy
Photography: Laundry Service Presents