In a partnership with Microsoft, Intel, and Amazon Fashion, this fully custom online campaign celebrates the diverse work styles of 6 laptop personas. The immersive experience is completely shoppable— everything from the devices to the clothes on the models. Interesting to note, this was a Covid production, directed over video and without any onset craft services. Not an easy feat, but something to tell the grandkids about.
Personal tech as style statement? Research shows over half of us do it. With so many options out there, shopping for a laptop has become a complex personal decision. We aimed to make it easy through this lifestyle-themed campaign, produced for Microsoft.
CAMPAIGN DETAILS
Over half of laptop users leverage their portable devices as a fashion statement. Inspired by this fact, my team and I looked to fashion and lifestyle as a way to position key product for Microsoft. This fully custom online campaign celebrates the diverse work styles of 6 personas. The immersive experience is completely shoppable— everything from the devices to the clothes on the models. While we produced this campaign in the heart of the pandemic, and with a fully remote shoot, it performed like a champ.
THANKS TEAM
Creative Lead: Katy Kennedy
Art Direction: Meredith Abbott, Ivan Silantyev
Photographer: Mark Liebowitz
Set Design: Marie-Yan Morvan