Running can be a powerful mood booster. And with so many stressors in our modern lives, we need to get those endorphins pumping. My team and I worked with Adidas and New Balance to bring out some motivational running stories to help boost those moods for Global Running Day.
CAMPAIGN DETAILS
Challenged to drive brand awareness for Adidas and New Balance by motivating runners throughout the month of Global Running Day, my team and I set out to create something gorgeous and inspiring, starting with the theme of Forward Motion. Next we developed messaging and imagery that channeled the motivational effect that running can provide during uncertain times. Influencer stories and pull quotes targeted both casual and competitive runners with themes of finding inner strength through running. Custom motion and photography used visual cues of terrain and texture like clouds, greenery, sand, and water to channel the ethereal effect that a running elation can bring. The campaign came to life through custom motion and photography, influencer content, a custom digital landing page on Amazon, media drivers, and online video.
THANKS TEAM
Creative Director: Katy Kennedy
Art Director: Roxy Dalton
Copywriter: Victoria Spagnuolo
Producer: Rad Olievschi
Photography: Caravane